A customer orientation checklist: a model

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dc.contributor.author Pacios Lozano, Ana Reyes
dc.date.accessioned 2009-07-03T12:35:05Z
dc.date.available 2009-07-03T12:35:05Z
dc.date.issued 2000
dc.identifier.bibliographicCitation Library Review, 2000, vol. 49, nº 4, p. 173-178.
dc.identifier.issn 0024-2535
dc.identifier.uri http://hdl.handle.net/10016/4636
dc.description.abstract A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing. A model to measure the level of the library's orientation toward its market - as perceived by its managers - is presented. It was designed taking into account the models that major specialists prepared in order to evaluate marketing activity in companies. It should allow librarians to establish to what extent the library is properly user oriented and, at the same time, what specific marketing-related aspects it is failing in or should improve at.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Emerald Group Publishing Limited
dc.rights ©Emerald Group Publishing Limited
dc.subject.other Information services
dc.subject.other Customer orientation
dc.subject.other Libraries
dc.subject.other Library services
dc.subject.other Marketing
dc.title A customer orientation checklist: a model
dc.type article
dc.type.review PeerReviewed
dc.description.status Publicado
dc.relation.publisherversion http://dx.doi.org/10.1108/00242530010325436
dc.subject.eciencia Biblioteconomía y Documentación
dc.identifier.doi 10.1108/00242530010325436
dc.rights.accessRights openAccess
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