News overload in Spain: the role of demographic characteristics, news interest, and consumer paying behavior

Abstract

This article explores factors that correlate with the perception of news overload and the extent to which Spaniards feel overloaded, or not, with the amount of news available. Specifically, this study explores the following factors: demographics (age, gender, and income), news interest, and consumer paying behavior for online news. The research method employs a quantitative, explorative approach with data collected from an online survey of 1,439 Spanish adults, 18 years and older, in January 2013. Finally, managerial and theoretical implications are discussed.