Crowding, satiation, and saturation: the days of television series' lives
Editorial:
Wiley
Fecha de edición:
2016-03-01
Cita:
Barroso, A., Giarratana, M. S., Reis, S., & Sorenson, O. (2014). Crowding, satiation, and saturation: The days of television series’ lives. Strategic Management Journal, 37 (3), pp. 565-585.
ISSN:
0143-2095
Patrocinador:
Ministerio de Economía y Competitividad (España)
Agradecimientos:
We gratefully
acknowledge financial support from the Italian Ministry of University and Research (project CUP B41J12000160008),
the Ministerio de Economia y Competitividad in Spain (Grant ECO2012-34734), and the Juan de la Cierva Fellowship
Programme of the Ministry of Science and Innovation of Spain.
Proyecto:
Gobierno de España. ECO2012-34734
Palabras clave:
Categories
,
Competition
,
Niches
,
Product demography
,
Saturation
,
Disk drive industry
,
Strategic groups
,
Structural alignment
,
Firm performance
,
Computer market
,
United States
,
Niche Width
,
Similarity
Derechos:
© 2014 John Wiley & Sons, Ltd.
Resumen:
The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends e
The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturatedreduced in their ability to support productsas a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation.
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