Greasing the Wheels of Rural Transformation? Margarine and the Competition for the British Butter Market

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Show simple item record Lampe, Markus Sharp, Paul
dc.contributor.editor John Wiley & Sons, Inc. 2022-06-24T13:37:07Z 2022-06-24T13:37:07Z 2014-03-01
dc.identifier.bibliographicCitation Lampe, M., & Sharp, P. (2014). Greasing the wheels of rural transformation? Margarine and the competition for the British butter market. The Economic History Review, pp. 769-792.
dc.identifier.issn 0013-0117
dc.description.abstract This article considers an example of the impact of a new good on producers of close substitutes: the invention of margarine and its rapid introduction into the British market from the mid-1870s. This presented a challenge to the traditional suppliers of that market, butter producers from different European countries. We argue that the capacity to react quickly to the appearance of this cheap substitute by improving quality and establishing product differentiation was critical for the fortunes of butter producers. This is illustrated by a discussion of the different reactions to margarine and quality upgrading in Ireland, Denmark, and the Netherlands. A statistical analysis using monthly data for Britain from 1881&-7 confirms that margarine had a greater impact on the price of poor quality butter than that of high quality butter, presumably because it was a stronger substitute.
dc.language.iso eng
dc.rights © John Wiley & Sons, Inc.
dc.title Greasing the Wheels of Rural Transformation? Margarine and the Competition for the British Butter Market
dc.type article
dc.identifier.publicationfirstpage 769
dc.identifier.publicationissue 67
dc.identifier.publicationlastpage 792
dc.identifier.publicationtitle ECONOMIC HISTORY REVIEW
dc.identifier.publicationvolume 3
dc.identifier.uxxi AR/0000015349
dc.affiliation.instituto UC3M. Instituto Figuerola de Historia y Ciencias Sociales
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