An ad-driven measurement technique for monitoring the browser marketplace

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Show simple item record Callejo Pinardo, Patricia Cuevas Rumín, Rubén Cuevas Rumín, Ángel 2022-06-22T16:09:12Z 2022-06-22T16:09:12Z 2019-12-13
dc.identifier.bibliographicCitation Callejo, P., Cuevas, R., & Cuevas, A. (2019). An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace. IEEE Access, 7, pp. 181339-181347.
dc.identifier.issn 2169-3536
dc.description.abstract In this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad. While providing a similar accuracy to traditional techniques based on passive measurements, our methodology offers some advantages: (i) a lower entry barrier for researchers and practitioners interested in measuring the browser marketplace; (ii) it allows targeted measurements, which can be useful to fix biases in the data sample or to analyze specific aspects of the browser market. We analyze the performance, accuracy, and capabilities of our methodology through real experiments that overall produced more than 6M measurements.
dc.description.sponsorship This work was supported in part by Ministerio de Economía y Empresa, Spain, under the Grant RyC-2015-17732, and in part by the European H2020 projects SMOOTH (786741) and PIMCITY (871370).
dc.language.iso eng
dc.publisher Institute of Electrical and Electronics Engineers
dc.rights © The authors
dc.rights Atribución 3.0 España
dc.subject.other Active measurements
dc.subject.other Ads
dc.subject.other Browser market place
dc.title An ad-driven measurement technique for monitoring the browser marketplace
dc.type article
dc.rights.accessRights openAccess
dc.relation.projectID gobierno de España.RyC-2015-17732
dc.relation.projectID info:eu-repo/grantAgreement/EC/H2020/786741
dc.relation.projectID nfo:eu-repo/grantAgreement/EC/H2020/871370
dc.type.version publishedVersion
dc.identifier.publicationfirstpage 181339
dc.identifier.publicationlastpage 181347
dc.identifier.publicationtitle IEEE Access
dc.identifier.publicationvolume 7
dc.identifier.uxxi AR/0000026091
dc.contributor.funder Ministerio de Economía y Competitividad (España)
dc.contributor.funder European Commission
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