The private is political: partisan persuasion through mobile instant messaging services

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Show simple item record Lobera, Josep Portos García, Martín 2022-05-03T16:22:19Z 2022-01-03
dc.identifier.bibliographicCitation Lobera, J., & Portos, M. (2022). The Private Is Political: Partisan Persuasion through Mobile Instant Messaging Services. International Journal of Public Opinion Research.
dc.identifier.issn 0954-2892
dc.description.abstract The use of mobile instant messaging services (MIMS) for the dissemination of electoral information has been increasing in recent years. Drawing on a novel dataset from a 2015 post-electoral survey in Spain, we focus on individuals" digital political behavior, both public and private. Our results show that, in a context of high electoral volatility and polarization, right-wing supporters are willing to engage in political persuasion activities using tools such as MIMS in the private digital arena but not publicly (e.g., on social media). In contrast, left-wing milieus develop mobilization efforts in both public and private settings. We argue that distinct political styles are key in accounting for the difference in channels of partisan persuasion, in which preference falsification mechanisms are involved in the public sphere. These results bear important implications for the understanding of false information exchanges in the private sphere, social media activism, and political participation. Additionally, they help us shed light on the recurring failure of polls in capturing electoral behavior among right-wing voters in polarized elections and referenda.
dc.description.sponsorship This work was supported by Secretaría de Estado de Investigación, Desarrollo e Innovación (grant number CSO2013-48612-C2-1-P). Martín Portos acknowledges support from the Universidad Carlos III de Madrid and the European Union's Horizon 2020 research and innovation program under the MSCA (grant agreement no. 801538).
dc.language.iso eng
dc.publisher Oxford University Press
dc.rights © The Author(s) 2022.
dc.subject.other MIMS
dc.subject.other Electoral campaign
dc.subject.other Political talk
dc.subject.other Fake news
dc.subject.other Political style
dc.title The private is political: partisan persuasion through mobile instant messaging services
dc.type article
dc.subject.eciencia Sociología
dc.rights.accessRights embargoedAccess
dc.relation.projectID info:eu-repo/grantAgreement/EC/H2020/801538
dc.relation.projectID Gobierno de España. CSO2013-48612-C2-1-P
dc.type.version acceptedVersion
dc.identifier.publicationfirstpage 1
dc.identifier.publicationlastpage 14
dc.identifier.uxxi AR/0000029888
carlosiii.embargo.liftdate 2024-01-03
carlosiii.embargo.terms 2024-01-03
dc.contributor.funder European Commission
dc.contributor.funder Ministerio de Ciencia e Innovación (España)
dc.affiliation.dpto UC3M. Departamento de Ciencias Sociales
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