Does Facebook use sensitive data for advertising purposes?

González Cabañas, José; Cuevas Rumín, Ángel; Arrate Galán, Aritz; Cuevas Rumín, Rubén

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dc.contributor.author	González Cabañas, José
dc.contributor.author	Cuevas Rumín, Ángel
dc.contributor.author	Arrate Galán, Aritz
dc.contributor.author	Cuevas Rumín, Rubén
dc.date.accessioned	2021-04-27T09:39:39Z
dc.date.available	2021-04-27T09:39:39Z
dc.date.issued	2021-01
dc.identifier.bibliographicCitation	Communications of the ACM, 64(1), Jan. 2021, Pp. 62-69
dc.identifier.issn	0001-0782
dc.identifier.issn	1557-7317 (online)
dc.identifier.uri	http://hdl.handle.net/10016/32490
dc.description.abstract	Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.
dc.format.extent	8
dc.language.iso	eng
dc.publisher	ACM
dc.relation.hasversion	https://arxiv.org/abs/1907.10672
dc.rights	Copyright held by authors/owners. Publication rights licensed to ACM.
dc.subject.other	Advertising data processing
dc.subject.other	Sensitive data
dc.subject.other	Data analysis
dc.subject.other	Facebook
dc.title	Does Facebook use sensitive data for advertising purposes?
dc.title.alternative	Does Facebook use sensitive data for advertising purposes? worldwide analysis and GDPR Impact
dc.type	article
dc.subject.eciencia	Telecomunicaciones
dc.identifier.doi	https://doi.org/10.1145/3426361
dc.rights.accessRights	openAccess
dc.relation.projectID	info:eu-repo/grantAgreement/EC/H2020/786741/SMOOTH
dc.relation.projectID	info:eu-repo/grantAgreement/EC/H2020/871370/PIMCITY
dc.relation.projectID	Gobierno de España. RYC-2015-17732
dc.relation.projectID	Gobierno de España. TEC2016-80339-R
dc.relation.projectID	Comunidad de Madrid. Y2018/TCS-5046/EMPATIA
dc.type.version	publishedVersion
dc.identifier.publicationfirstpage	62
dc.identifier.publicationissue	1
dc.identifier.publicationlastpage	69
dc.identifier.publicationtitle	COMMUNICATIONS OF THE ACM
dc.identifier.publicationvolume	64
dc.identifier.uxxi	AR/0000026941
dc.contributor.funder	European Commission
dc.contributor.funder	Ministerio de Economía, Industria y Competitividad (España)
dc.contributor.funder	Ministerio de Educación, Cultura y Deporte (España)
dc.contributor.funder	Comunidad de Madrid
dc.affiliation.dpto	UC3M. Departamento de Ingeniería Telemática
dc.affiliation.grupoinv	UC3M. Grupo de Investigación: Network Technologies