Does Facebook use sensitive data for advertising purposes?

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Show simple item record González Cabañas, José Cuevas Rumín, Ángel Arrate Galán, Aritz Cuevas Rumín, Rubén 2021-04-27T09:39:39Z 2021-04-27T09:39:39Z 2021-01
dc.identifier.bibliographicCitation Communications of the ACM, 64(1), Jan. 2021, Pp. 62-69
dc.identifier.issn 0001-0782
dc.identifier.issn 1557-7317 (online)
dc.description.abstract Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.
dc.format.extent 8
dc.language.iso eng
dc.publisher ACM
dc.rights Copyright held by authors/owners. Publication rights licensed to ACM.
dc.subject.other Advertising data processing
dc.subject.other Sensitive data
dc.subject.other Data analysis
dc.subject.other Facebook
dc.title Does Facebook use sensitive data for advertising purposes?
dc.title.alternative Does Facebook use sensitive data for advertising purposes? worldwide analysis and GDPR Impact
dc.type article
dc.subject.eciencia Telecomunicaciones
dc.rights.accessRights openAccess
dc.relation.projectID info:eu-repo/grantAgreement/EC/H2020/786741/SMOOTH
dc.relation.projectID info:eu-repo/grantAgreement/EC/H2020/871370/PIMCITY
dc.relation.projectID Gobierno de España. RYC-2015-17732
dc.relation.projectID Gobierno de España. TEC2016-80339-R
dc.relation.projectID Comunidad de Madrid. Y2018/TCS-5046/EMPATIA
dc.type.version publishedVersion
dc.identifier.publicationfirstpage 62
dc.identifier.publicationissue 1
dc.identifier.publicationlastpage 69
dc.identifier.publicationtitle COMMUNICATIONS OF THE ACM
dc.identifier.publicationvolume 64
dc.identifier.uxxi AR/0000026941
dc.contributor.funder European Commission
dc.contributor.funder Ministerio de Economía, Industria y Competitividad (España)
dc.contributor.funder Ministerio de Educación, Cultura y Deporte (España)
dc.contributor.funder Comunidad de Madrid
dc.affiliation.dpto UC3M. Departamento de Ingeniería Telemática
dc.affiliation.grupoinv UC3M. Grupo de Investigación: Network Technologies
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