Patrocinador:
European Commission Ministerio de Economía, Industria y Competitividad (España) Ministerio de Educación, Cultura y Deporte (España) Comunidad de Madrid
Proyecto:
info:eu-repo/grantAgreement/EC/H2020/786741/SMOOTH info:eu-repo/grantAgreement/EC/H2020/871370/PIMCITY Gobierno de España. RYC-2015-17732 Gobierno de España. TEC2016-80339-R Comunidad de Madrid. Y2018/TCS-5046/EMPATIA
Palabras clave:
Advertising data processing
,
Sensitive data
,
Data analysis
,
Facebook
Derechos:
Copyright held by authors/owners. Publication rights licensed to ACM.
Resumen:
Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust onlCitizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.[+][-]