Does Facebook use sensitive data for advertising purposes?

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Does Facebook use sensitive data for advertising purposes?

Other title: Does Facebook use sensitive data for advertising purposes? worldwide analysis and GDPR Impact
Author(s): González Cabañas, José; Cuevas Rumín, Ángel; Arrate Galán, Aritz; Cuevas Rumín, Rubén
Publisher: ACM
Issued date: 2021-01
Citation: Communications of the ACM, 64(1), Jan. 2021, Pp. 62-69
ISSN: 0001-0782
1557-7317 (online)
DOI: https://doi.org/10.1145/3426361
xmlui.dri2xhtml.METS-1.0.item-contributor-funder: European Commission
Ministerio de Economía, Industria y Competitividad (España)
Ministerio de Educación, Cultura y Deporte (España)
Comunidad de Madrid
Other version: https://arxiv.org/abs/1907.10672
Project: info:eu-repo/grantAgreement/EC/H2020/786741/SMOOTH
info:eu-repo/grantAgreement/EC/H2020/871370/PIMCITY
Gobierno de España. RYC-2015-17732
Gobierno de España. TEC2016-80339-R
Comunidad de Madrid. Y2018/TCS-5046/EMPATIA
Keywords: Advertising data processing , Sensitive data , Data analysis , Facebook
URI: http://hdl.handle.net/10016/32490
Rights: Copyright held by authors/owners. Publication rights licensed to ACM.

Abstract:

Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust onl [+]

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