VoD platforms and prominence: a European regulatory approach

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dc.contributor.author García Leiva, María Trinidad
dc.date.accessioned 2021-01-27T09:59:23Z
dc.date.available 2021-01-27T09:59:23Z
dc.date.issued 2021
dc.identifier.bibliographicCitation García Leiva, M. T. (2021). VoD platforms and prominence: a European regulatory approach. Media International Australia, 180(1), 101–115
dc.identifier.issn 1329-878X
dc.identifier.uri http://hdl.handle.net/10016/31792
dc.description.abstract In a scenario of abundance of digital contents audiovisual works need to be easily discovered to be consumed. Prominence, therefore, becomes essential. In Europe the idea of giving prominence became key to address how works can be promoted after the adoption of the Audiovisual Media Services Directive in 2007. In light of the amendment of this norm, this paper provides an overview of the regulation regarding prominence of VoD services at the EU level. The aim is to analyse its transposition into national provisions to identify different approaches and characterize them according to their implications for the general interest. It is concluded that to guarantee and justify that certain contents are easy to discover by citizens in an overwhelming digital world, the formulation of principles-based rules can be an appropriate solution.
dc.format.extent 15
dc.language.iso eng
dc.publisher SAGE
dc.rights Atribución-NoComercial-SinDerivadas 3.0 España
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.other Vod
dc.subject.other Platforms
dc.subject.other Prominence
dc.subject.other Discoverability
dc.subject.other Public Service
dc.subject.other European Union
dc.subject.other Vbd
dc.subject.other Plataformas
dc.subject.other Prominencia
dc.subject.other Descubrimiento
dc.subject.other Servicio público
dc.subject.other Unión Europea
dc.title VoD platforms and prominence: a European regulatory approach
dc.type article
dc.relation.publisherversion https://journals.sagepub.com/doi/pdf/10.1177/1329878X20967456
dc.subject.eciencia Ciencias de la Información
dc.identifier.doi https://doi.org/10.1177/1329878X20967456
dc.rights.accessRights openAccess
dc.relation.projectID Gobierno de España. CSO2017-83539-R
dc.type.version acceptedVersion
dc.identifier.publicationfirstpage 101
dc.identifier.publicationlastpage 115
dc.identifier.publicationtitle Media International Australia
dc.identifier.uxxi AR/0000026834
dc.affiliation.dpto UC3M. Departamento de Comunicación
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