Publication: Plan de Negocio de una Empresa de Relojería Personalizada
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Publication date
2016
Defense date
2016-01-12
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Abstract
During the last years most of the economies of countries around the world have suffered
a crisis. This has resulted that some of most important banks of the world have closed,
despite the fact that there have been enormous injections of capital by the government
to save others from bankruptcy and some countries, such as Ireland, Portugal, Spain and
Greece have suffered economic bailouts by the European Central Bank (ECB). All this
helps to understand the seriousness of the economic situation through the past years.
For that reason, the consumption of the population has suffered a setback in recent
years, caused by the fear of the current situation and the future expectations. This has
made that the activity in many sectors has been reduced, causing the closure of many
companies and increasing the difficulty of undertaking.
Taking into account the current economic situation and the various forecasts that occur,
the purpose of this document is to study the feasibility of undertaking a company that
will market a customized brand watches.
In this project we are going to study the engagement of business in the market, the
strategy long and short term, the sector and competition to be had, production of
different models, project profitability, etc.
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Keywords
Plan de negocio, Creación de empresas