Publication: Diseño e implementación de un cuadro de mandos para un entorno desnormalizado
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2016-03
Defense date
2016-03-11
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Abstract
El buen devenir de un negocio depende, en gran parte, de la calidad de las decisiones estratégicas que tomen sus dirigentes y los responsables de los diferentes departamentos. Es por eso que cualquier negocio o empresa, sin importar de qué tipo o tamaño sea, debe disponer de los medios adecuados que le permitan tomar la decisión correcta en cada momento. En base a esta premisa nace en 1989 el término Business Intelligence o inteligencia empresarial, que hace referencia a la toma de decisiones por parte de las personas a partir de información útil.
Por lo tanto, con la realización de este proyecto de fin de grado se pretende diseñar, desplegar y probar un sistema completo de BI, desde el modelado de la base de datos hasta la realización de un cuadro de mandos.
En la primera parte del proyecto, se dedica a la explicación del modelado de la base de datos de una compañía de telefonía ficticia llamada CMED cuya lógica de negocio se basa en el almacenamiento de los consumos de los tráficos de llamadas y de datos de los clientes. Para la inserción de información en dicha base de datos, se emplean procesos automatizados mediante scripts programados en PL/SQL.
La segunda parte del proyecto se centra en el cuadro de mandos generado con el software QlikView, una herramienta que sirve para analizar los datos obtenidos de los consumos de los clientes a los largo del año 2015. Es decir, ver fortalezas y debilidades del actual sistema de negocio que gobierna en la empresa para descubrir el rumbo a dirigir y así obtener beneficios.
Es decir, se resume el proyecto en la creación de una base de datos y su respectivo modelo lógico de negocio, sobre la que se inserta información ficticia mediante procedimientos automatizados para ser tratados y analizados en el cuadro de mandos. En ese momento, los dirigentes del negocio podrán trazar la hoja de ruta a seguir hacia una nueva estrategia de mercado que dé lugar a beneficios.
The development of a business mainly depends on the quality of the strategic decisions made by the business decision makers or the people responsible for the different departments. To this effect, any business or company, no matter of what kind or size, must have the adequate means to allow them to make the correct decision each time. This, by writing this end of career project we are trying to design, deploy and prove a complete BI system, from creating its database to making its control panel. The first part of the project explains the creation of the database of a fake telephone company called CMED, whose business logistics are based on storing call traffic usage and customers’ data. PL/SQL automated processes scripts are used to insert this information in the aforementioned database. The second part of the project focuses on the control panel generated with a QlikView software, a tool used to analyse the data obtained from the customers’ usage during the year 2015. That is, viewing the weaknesses and strengths of the actual business system operating within the company to find out what direction to take and thus obtain profit. Meaning, the project is summarised as the creation of a database and its respective business logistics model where the made up information is obtained via automated procedures to be handled and analysed in the control panel. At that point, the business directors will be able to decide the route to follow to a new market strategy which would give way to profit.
The development of a business mainly depends on the quality of the strategic decisions made by the business decision makers or the people responsible for the different departments. To this effect, any business or company, no matter of what kind or size, must have the adequate means to allow them to make the correct decision each time. This, by writing this end of career project we are trying to design, deploy and prove a complete BI system, from creating its database to making its control panel. The first part of the project explains the creation of the database of a fake telephone company called CMED, whose business logistics are based on storing call traffic usage and customers’ data. PL/SQL automated processes scripts are used to insert this information in the aforementioned database. The second part of the project focuses on the control panel generated with a QlikView software, a tool used to analyse the data obtained from the customers’ usage during the year 2015. That is, viewing the weaknesses and strengths of the actual business system operating within the company to find out what direction to take and thus obtain profit. Meaning, the project is summarised as the creation of a database and its respective business logistics model where the made up information is obtained via automated procedures to be handled and analysed in the control panel. At that point, the business directors will be able to decide the route to follow to a new market strategy which would give way to profit.
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Bases de datos, Dirección de empresas, Cuadro de mandos, Estrategia de mercado, Toma de decisiones