Overlapping factors in search engine optimization and web accessibility

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dc.contributor.author Moreno, Lourdes
dc.contributor.author Martínez, Paloma
dc.date.accessioned 2015-03-05T09:30:19Z
dc.date.available 2015-07-01T22:00:06Z
dc.date.issued 2013-06
dc.identifier.bibliographicCitation Online Information Review 37 (2013) 4, pp. 564-580
dc.identifier.issn 1468-4527
dc.identifier.uri http://hdl.handle.net/10016/20175
dc.description.abstract Purpose - The purpose of this paper is to show that the pursuit of a high search engine relevance ranking for a webpage is not necessarily incompatible with the pursuit of web accessibility. Design/methodology/approach - The research described arose from an investigation into the observed phenomenon that pages from accessible websites regularly appear near the top of search engine (such as Google) results, without any deliberate effort having been made through the application of search engine optimization (SEO) techniques to achieve this. The reasons for this phenomenon appear to be found in the numerous similarities and overlapping characteristics between SEO factors and web accessibility guidelines. Context is provided through a review of sources including accessibility standards and relevant SEO studies and the relationship between SEO and web accessibility is described. The particular overlapping factors between the two are identified and the precise nature of the overlaps is explained in greater detail. Findings - The available literature provides firm evidence that the overlapping factors not only serve to ensure the accessibility of a website for all users, but are also useful for the optimization of the website's search engine ranking. The research demonstrates that any SEO project undertaken should include, as a prerequisite, the proper design of accessible web content, inasmuch as search engines will interpret the web accessibility achieved as an indicator of quality and will be able to better access and index the resulting web content. Originality/value - The present study indicates how developing websites with high visibility in search engine results also makes their content more accessible.
dc.description.sponsorship This research work has been partially funded by the MA2VICMR (S2009/TIC-1542) and MULTIMEDICA (TIN2010-20644-C03-01) research projects.
dc.format.extent 18
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Emerald Group Publishing
dc.rights © 2013. Emerald Group Publishing Limited
dc.subject.other Aearch engines
dc.subject.other Internet, Web accessibility
dc.subject.other Corporate social responsibility
dc.subject.other Internet
dc.subject.other World Wide Web
dc.title Overlapping factors in search engine optimization and web accessibility
dc.type article
dc.description.status Publicado
dc.relation.publisherversion http://dx.doi.org/10.1108/OIR-04-2012-0063
dc.subject.eciencia Informática
dc.identifier.doi 10.1108/OIR-04-2012-0063
dc.rights.accessRights openAccess
dc.relation.projectID Comunidad de Madrid. S2009/TIC-1542/MA2VICMR
dc.type.version acceptedVersion
dc.identifier.publicationfirstpage 564
dc.identifier.publicationissue 4
dc.identifier.publicationlastpage 580
dc.identifier.publicationtitle Online Information Review
dc.identifier.publicationvolume 37
dc.identifier.uxxi AR/0000013927
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