An integrated methodology for customer relationship management customization.

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Show simple item record Colomo-Palacios, Ricardo Gómez-Berbís, Juan Miguel García-Crespo, Ángel 2012-06-21T11:53:16Z 2012-06-21T11:53:16Z 2007
dc.identifier.bibliographicCitation Journal of Information Systems and Technology Management, (2007), 4(3), 287-300.
dc.identifier.issn 1807-1775 (Online)
dc.description.abstract The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand solutions appearance. In this scope, a unified methodology centered on CRM solutions is of paramount importance since it has traditionally been linked to either system integration or overall solution design. Based on the two de-facto complementary standards for the implementation and development of Information Systems, namely the ESA and Dyché CRM systems implementation methodology, in this paper, we provide a CRM business solutions customization methodology which pertains independently to the integration and tool maker perspective.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher TECSI FEA USP
dc.rights Atribución-NoComercial-SinDerivadas 3.0 España
dc.subject.other Customer Relation Management
dc.subject.other CRM
dc.subject.other Methodology
dc.subject.other Software engineering
dc.title An integrated methodology for customer relationship management customization.
dc.type article
dc.description.status Publicado
dc.subject.eciencia Informática
dc.identifier.doi 10.4301/S1807-17752007000300002
dc.rights.accessRights openAccess
dc.type.version publishedVersion
dc.identifier.publicationfirstpage 287
dc.identifier.publicationissue 3
dc.identifier.publicationlastpage 300
dc.identifier.publicationtitle Journal of Information Systems and Technology Management
dc.identifier.publicationvolume 4
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