Behavioural loyalty towards store brands

e-Archivo Repository

Show simple item record Labeaga, José M. Lado, Nora Martos Partal, María Mercedes 2011-12-01T16:29:18Z 2011-12-01T16:29:18Z 2007-08
dc.identifier.bibliographicCitation Journal of Retailing and Consumer Services, Sep. 2007, v. 14, n. 5, pp. 347-356
dc.identifier.issn 0969-6989
dc.description.abstract This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable. The model is estimated using ACNielsen Spanish household scanner panel data on two laundry detergent categories over a 2 year period for more than 1107 households. Loyalty, price, socio demographics and shopping behaviour variables are included. The discrete choice model formulation is the logit model
dc.description.sponsorship This research was supported by Ministerio de Educación y Ciencia Dir. Gral. de Investigación, Grant SEJ2004-00672
dc.format.mimetype text/plain
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Elsevier
dc.rights ©Elsevier
dc.subject.other Store brands
dc.subject.other National brands
dc.subject.other Brand loyalty
dc.subject.other Logit model
dc.subject.other Household scanner panel
dc.title Behavioural loyalty towards store brands
dc.type article
dc.description.status Publicado
dc.subject.eciencia Empresa
dc.identifier.doi 10.1016/j.jretconser.2007.01.001
dc.rights.accessRights openAccess
dc.type.version acceptedVersion
dc.identifier.publicationfirstpage 347
dc.identifier.publicationissue 5
dc.identifier.publicationlastpage 356
dc.identifier.publicationtitle Journal of Retailing and Consumer Services
dc.identifier.publicationvolume 14
 Find Full text

Files in this item

*Click on file's image for preview. (Embargoed files's preview is not supported)

This item appears in the following Collection(s)

Show simple item record