Decentralizing electoral campaigns? New-old parties, grassroots and digital activism.

Lobera, Josep; Portos García, Martín

Publication:
Decentralizing electoral campaigns? New-old parties, grassroots and digital activism.

dc.affiliation.dpto	UC3M. Departamento de Ciencias Sociales	es
dc.contributor.author	Lobera, Josep
dc.contributor.author	Portos García, Martín
dc.contributor.funder	Ministerio de Economía y Competitividad (España)	es
dc.date.accessioned	2022-05-05T17:44:41Z
dc.date.available	2022-09-21T23:00:06Z
dc.date.issued	2021-04-21
dc.description.abstract	Recent studies suggest that new parties display new patterns of digital mobilization. We shed light on this debate: do new party supporters engage in online political activities to a greater extent during electoral campaigns? Do they share political images or quotes on social media, participate in political forums, or exchange political messages with their friends more often than supporters of traditional parties? No. Drawing on a post-electoral survey dataset in Spain, we find that offline extra-institutional political activities are key predictors of the level of online political engagement. Even in the context of a polarized electoral campaign and the emergence of new electoral forces such as Podemos, extra-institutional political participation drives digital activism to the detriment of institutional variables, such as turnout or partisan preferences. Thus, all parties depend on extra-institutional activists to boost their online campaigns. Since grassroots activists increasingly influence the communicative strategy of all political parties, we interpret this process within a long-term digital-based post-material transformation of the political culture, with major implications for partisan organization, mobilization, and polarization in many democracies. We contend that the overrepresentation of grassroots activists in producing and disseminating political content in social media may have favored an increase of the visibility and public support of political outsiders in several countries.	es
dc.description.sponsorship	This work was supported by Secretaría de Estado de Investigacion, Desarrollo e Innovacion [grant number CSO2013-48612-C2-1-P].	en
dc.identifier.bibliographicCitation	Lobera, J., & Portos, M. (2020). Decentralizing electoral campaigns? New-old parties, grassroots and digital activism. In Information, Communication & Society, 24 (10), pp. 1419–1440.	es
dc.identifier.doi	https://doi.org/10.1080/1369118X.2020.1749697
dc.identifier.issn	1369-118X
dc.identifier.publicationfirstpage	1419	es
dc.identifier.publicationissue	10	es
dc.identifier.publicationlastpage	1440	es
dc.identifier.publicationtitle	Information Communication & Society	es
dc.identifier.publicationvolume	24	es
dc.identifier.uri	https://hdl.handle.net/10016/34711
dc.identifier.uxxi	AR/0000026523
dc.language.iso	eng	es
dc.publisher	Taylor & Francis	es
dc.relation.projectID	Gobierno de España. CSO2013-48612-C2-1-P
dc.rights	© The authors	es
dc.rights	Atribución-NoComercial-SinDerivadas 3.0 España	*
dc.rights.accessRights	open access	es
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/es/	*
dc.subject.eciencia	Sociología	es
dc.subject.other	Political polarization	en
dc.subject.other	Activism	en
dc.subject.other	Post-material political culture	en
dc.subject.other	Election campaign	en
dc.subject.other	Digital public sphere	en
dc.title	Decentralizing electoral campaigns? New-old parties, grassroots and digital activism.	en
dc.type	research article	*
dc.type.hasVersion	AM	*
dspace.entity.type	Publication