Publication:
Twitter Communication of University Libraries in the Face of Covid-19

Loading...
Thumbnail Image
Identifiers
Publication date
2020-12-09
Defense date
Advisors
Tutors
Journal Title
Journal ISSN
Volume Title
Publisher
Impact
Google Scholar
Export
Research Projects
Organizational Units
Journal Issue
Abstract
Libraries have had to reorient their activities and services due to the closure of their physical facilities during the Covid- 19 crisis. In the framework of higher education, educational institutions have transferred their teaching and research to the online environment. University libraries have always been an essential element in the development of teaching and educational activities, and their role has been crucial during the confinement period. This research aims to analyze how Spanish university libraries have communicated this new way of providing their services through Twitter during the first weeks of the state of alarm. A total of 11,867 tweets and retweets from 56 libraries were analyzed based on an ad hoc thematic categorization. The conclusions highlight the role of libraries in the face of the health emergency and the transformation and publicity of this new way of working, as well as their role as an important information point to keep up to date with the current situation of the pandemic.
Las bibliotecas han tenido que reorientar sus actividades y servicios ante el cierre de sus instalaciones físicas debido a la crisis de la Covid-19. En el marco de la enseñanza superior, las instituciones educativas han trasladado su docencia e investigación al entorno online. Las bibliotecas universitarias, siempre han constituido un elemento esencial en el desarrollo de actividades docentes y educativas y durante el confinamiento su papel ha sido clave. Esta investigación tiene por objetivo analizar cómo las bibliotecas universitarias españolas han comunicado la nueva forma de prestar sus actividades a través de Twitter durante las primeras semanas del estado de alarma. Se analizaron 11.867 tweets y retweets de 56 bibliotecas. Para su análisis se realiza una categorización temática ad hoc. Se concluye poniendo en valor el papel de las bibliotecas ante la emergencia sanitaria y la rapidez de actuación en la transformación y publicidad de su nueva forma de trabajar. Asimismo, se destaca su papel como punto informativo importante para seguir la actualidad de la pandemia.
Description
Keywords
Academic Libraries, Covid-19, Coronavirus, Pandemics, Communication, Corporate Communication, Organizational Com-Munication, Social Media, Social Networks, Twitter, Bibliotecas Universitarias, Pandemias, Comunicación, Comunicación Corporativa, Comunicación Organizacional, Medios Sociales, Redes Sociales
Bibliographic citation
El Profesional de la Información, V.29, N.6 (Nov.-Dic 2020),