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An ad-driven measurement technique for monitoring the browser marketplace

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dc.affiliation.dptoUC3M. Departamento de Ingeniería Telemáticaes
dc.affiliation.grupoinvUC3M. Grupo de Investigación: Network Technologieses
dc.contributor.authorCallejo Pinardo, Patricia
dc.contributor.authorCuevas Rumín, Rubén
dc.contributor.authorCuevas Rumín, Ángel
dc.contributor.funderMinisterio de Economía y Competitividad (España)es
dc.contributor.funderEuropean Commissionen
dc.date.accessioned2022-06-22T16:09:12Z
dc.date.available2022-06-22T16:09:12Z
dc.date.issued2019-12-13
dc.description.abstractIn this paper we present a novel active measurement methodology for monitoring the browser market landscape. It leverages the display ads delivered through online advertising campaigns to collect the browser brand and version of the device receiving the ad. While providing a similar accuracy to traditional techniques based on passive measurements, our methodology offers some advantages: (i) a lower entry barrier for researchers and practitioners interested in measuring the browser marketplace; (ii) it allows targeted measurements, which can be useful to fix biases in the data sample or to analyze specific aspects of the browser market. We analyze the performance, accuracy, and capabilities of our methodology through real experiments that overall produced more than 6M measurements.en
dc.description.sponsorshipThis work was supported in part by Ministerio de Economía y Empresa, Spain, under the Grant RyC-2015-17732, and in part by the European H2020 projects SMOOTH (786741) and PIMCITY (871370).es
dc.identifier.bibliographicCitationCallejo, P., Cuevas, R., & Cuevas, A. (2019). An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace. IEEE Access, 7, pp. 181339-181347.es
dc.identifier.doihttps://doi.org/10.1109/ACCESS.2019.2959731
dc.identifier.issn2169-3536
dc.identifier.publicationfirstpage181339es
dc.identifier.publicationlastpage181347es
dc.identifier.publicationtitleIEEE Accesses
dc.identifier.publicationvolume7es
dc.identifier.urihttps://hdl.handle.net/10016/35240
dc.identifier.uxxiAR/0000026091
dc.language.isoenges
dc.publisherInstitute of Electrical and Electronics Engineersen
dc.relation.projectIDgobierno de España.RyC-2015-17732es
dc.relation.projectIDinfo:eu-repo/grantAgreement/EC/H2020/786741es
dc.relation.projectIDnfo:eu-repo/grantAgreement/EC/H2020/871370es
dc.rights© The authorsen
dc.rightsAtribución 3.0 España*
dc.rights.accessRightsopen accessen
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es/*
dc.subject.otherActive measurementsen
dc.subject.otherAdsen
dc.subject.otherBrowser market placeen
dc.titleAn ad-driven measurement technique for monitoring the browser marketplaceen
dc.typeresearch article*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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