Publication: Plan de negocio de una empresa de construcción de áticos sobre edificios con edificabilidad no agotada
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2015-07
Defense date
2015-07-13
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Abstract
El propósito de este Trabajo de Fin de Grado es realizar un estudio analítico
descriptivo de un posible plan de negocio -el levantamiento de viviendas en edificios de
los núcleos urbanos en los que su edificabilidad no ha sido completada- mostrando los
conocimientos y las capacidades de organización y de análisis adquiridos durante los
estudios en la Universidad Carlos III de Madrid y especialmente en el área de
organización industrial y sus asignaturas correspondientes.
El trabajo estará estructurado en ocho fases de estudio. Estas fases serán
llevadas a cabo de una forma ordenada y estructurada guardando siempre los objetivos
de claridad y calidad del trabajo. Cada una de ellas tendrá su respectivo Capítulo dentro
del estudio, formando un trabajo con una estructura clara: Introducción y objetivos,
Análisis de mercado, Plan de marketing, Plan de operaciones, Recursos humanos, Forma
jurídica de la empresa, Análisis económico de la empresa y Plan de contingencia.
Adicionalmente se añadirán un Resumen ejecutivo y unas Conclusiones del trabajo.
Los resultados del trabajo hablan por sí solos, el modelo de empresa propuesto
en el estudio entra en un mercado inmobiliario azotado por la crisis, pero que muestra
unos claros síntomas de recuperación. Pero no entra con unos productos comunes, sino
que lo hace con unos áticos de nueva construcción en zonas donde hace tiempo que se
dejó de construir. Además de completar la edificabilidad en los núcleos de las ciudades,
estos áticos serán verdes, únicos y de rápida construcción para evitar disturbios en las
comunidades de propietarios sobre las que se levantarán.
Se muestra una estructura organizativa de la empresa simple comenzando en la
ciudad de Madrid y con la posibilidad de expansión hacia Barcelona durante el tercer
año. Esto también está reflejado en el análisis económico y financiero de la empresa que
estudia el negocio durante los diez primeros años, y en el que se incluye los estados
financieros, la tesorería, el estudio de la rentabilidad, los ratios financieros y un análisis
de sensibilidad -al que se le añadirá el plan de contingencia-.
Por lo que en este trabajo se ha definido un proyecto con una rentabilidad
razonable, no solo económica, sino también social, que supone una alternativa a la
construcción de nuevas viviendas en las periferias de las ciudades.
The purpose of this project is to create an analytic descriptive study of a possible business plan, to build flats and apartments in downtown, urban areas on top of buildings. The project will demonstrate the organizational and analytical knowledge and skills obtained during undergraduate studies at Carlos III University, specifically in the area of industrial organization. This project is divided in eight research phases. The phases are implemented in a structured way and follow a clear progression throughout the study, keeping in mind the goals of clarity and work quality. Each of these phases has its own chapter, creating a paper with a clear structure: Introduction and goals, Market analysis, Operational plan, Human resources, Legal form of the company, Economical and financial analysis and Contingency plan. Additionally an Executive summary and Conclusions. The results of this project are clear. Even with the sample company entering a weak real-estate market, due to the financial crisis, it offers an uncommon and extraordinary product. The penthouses are new and they are set in cosmopolitan areas where construction stopped many years ago. Moreover, these additions will complete the buildability of the city, they will be green, unique and will be built at high speed using the most appropriate technology in each situation in order to minimize the discomfort of the neighbors and communities “under” the construction. The organizational structure of the company has a simple start in Madrid with the possibility of spread the business to Barcelona during the third year. This is shown in the Economic analysis chapter, where the company is studied over a ten-year span. Financial statements, cash flow, profitability, financial ratios and a sensibility analysis –with its contingency plans- are presented in this chapter. This project shows a business plan with fair profitability, not only economically but also socially and environmentally friendly because it is an alternative to building new houses in the suburbs.
The purpose of this project is to create an analytic descriptive study of a possible business plan, to build flats and apartments in downtown, urban areas on top of buildings. The project will demonstrate the organizational and analytical knowledge and skills obtained during undergraduate studies at Carlos III University, specifically in the area of industrial organization. This project is divided in eight research phases. The phases are implemented in a structured way and follow a clear progression throughout the study, keeping in mind the goals of clarity and work quality. Each of these phases has its own chapter, creating a paper with a clear structure: Introduction and goals, Market analysis, Operational plan, Human resources, Legal form of the company, Economical and financial analysis and Contingency plan. Additionally an Executive summary and Conclusions. The results of this project are clear. Even with the sample company entering a weak real-estate market, due to the financial crisis, it offers an uncommon and extraordinary product. The penthouses are new and they are set in cosmopolitan areas where construction stopped many years ago. Moreover, these additions will complete the buildability of the city, they will be green, unique and will be built at high speed using the most appropriate technology in each situation in order to minimize the discomfort of the neighbors and communities “under” the construction. The organizational structure of the company has a simple start in Madrid with the possibility of spread the business to Barcelona during the third year. This is shown in the Economic analysis chapter, where the company is studied over a ten-year span. Financial statements, cash flow, profitability, financial ratios and a sensibility analysis –with its contingency plans- are presented in this chapter. This project shows a business plan with fair profitability, not only economically but also socially and environmentally friendly because it is an alternative to building new houses in the suburbs.
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Keywords
Plan de negocio, Empresa de construcción, Viviendas, Edificabilidad no completada