Publication: Las bibliotecas nacionales iberoamericanas en la web 2.0
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2014
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Universidade Federal de Santa Catarina, Brasil
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Abstract
Las redes sociales nacen del entorno web 2.0 y forman parte de nuestro día a día. Todas las áreas profesionales, en especial aquellas relacionadas con la información y la comunicación (Periodismo, Publicidad, Comunicación Audiovisual, Biblioteconomía y Documentación...) diseñan estrategias encaminadas a formar parte de este conglomerado en el que convergen emisores, receptores y mensajes. La siguiente investigación expone los resultados de un estudio en el que se ha analizado la presencia de las bibliotecas nacionales iberoamericanas, integrantes de ABINIA, en la web 2.0. Se trata de conocer cómo dichas bibliotecas están utilizando las redes sociales más relevantes, a nivel de usuarios y penetración en los países iberoamericanos. El estudio analiza los perfiles que las bibliotecas nacionales tienen en Facebook, Twitter, Flickr y Youtube; así como, los contenidos que difunden a través de ellas y la participación que fomentan entre sus usuarios.
The social network rise around web 2.0 and they are part of our everyday. All professionals áreas, specially those related with information and comunication (Journalism, Publicity, Audiovisual Communication, Librarianship and Documentation…) plan strategies to be part of this context with converge emitters, receptors and messages. This text presents the results of a study where was analyzed the presence and participation of iberoamerican national libraries, ABINIA members, on web 2.0. It is known how this libraries are using the social networks, more relevants with users number and the penetration in the iberoamerican countries. The study analyze the profiles on Facebook, Twitter, FlickR and YouTube of libraries, including the contents that they diffuse through these digital spaces and the participation between users
The social network rise around web 2.0 and they are part of our everyday. All professionals áreas, specially those related with information and comunication (Journalism, Publicity, Audiovisual Communication, Librarianship and Documentation…) plan strategies to be part of this context with converge emitters, receptors and messages. This text presents the results of a study where was analyzed the presence and participation of iberoamerican national libraries, ABINIA members, on web 2.0. It is known how this libraries are using the social networks, more relevants with users number and the penetration in the iberoamerican countries. The study analyze the profiles on Facebook, Twitter, FlickR and YouTube of libraries, including the contents that they diffuse through these digital spaces and the participation between users
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Keywords
Bibliotecas, Bibliotecas digitales, Web 2.0, Redes sociales, Convergencia digital, Comunidades virtuales, Participación, Interactividad, Libraries, Digital libraries, Social networks, Technological convergence, Virtual community, Participation, Interactivity
Bibliographic citation
Encontros Bibli. Revista Eletrônica de Biblioteconomia e Ciência da Informação. V. 19, n. 39 (2014), pp. 133-152