Publication: Evaluación de los factores de posicionamiento web y adaptación de las herramientas de optimización
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2013
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CSIC Consejo Superior de Investigaciones Científicas
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Abstract
Las herramientas de optimización web, Search Engine Optimization (SEO), se utilizan para analizar y mejorar los sitios web en relación a distintos factores de posicionamiento. Esta investigación estudia la evolución de las estrate- gias de posicionamiento web y analiza la adaptación de las herramientas de optimización a estos factores. Además, se estudian qué factores de posicionamiento están presentes en las herramientas SEO más populares. En la fase experimen- tal se analiza el grado en que las estrategias de optimización mejoran el posicionamiento, y en qué medida se encuentran esas funcionalidades en las herramientas SEO. Adicionalmente se han analizado foros y blogs oficiales para descubrir nuevas pautas de evolución de los motores de búsqueda y el grado en que las herramientas SEO pueden adaptarse a dichos cambios. Aunque estas herramientas optimizan el posicionamiento, los resultados sugieren la necesidad de intro- ducir importantes mejoras que aumenten su potencialidad futura.
Search Engine Optimization (SEO) tools are designed to analyze and optimize resources regarding positioning factors. Web positioning techniques are applied in order to improve the relevancy of web resources. Webmasters usually use SEO tools to analyze a web site according to some positioning factor. They are required to be updated to achieve two basic goals: to increase the user’s satisfaction while searching the web and to decrease web spamming. We have studied the trends that affect positioning algorithms and optimization techniques. Several SEO tools were analysed in order to learn which functionalities have been implemented. Furthermore, an experiment was performed to test how the positioning factors help optimize the results and if these factors are present in the functionalities found in the SEO tools. Finally, a literature review was carried out to detect future trends in search engines’ algorithms. Results show that SEO tools help in the optimization process but to an insufficient degree; therefore the algorithm’s evolution study suggests that there is a need for major updates in the short term
Search Engine Optimization (SEO) tools are designed to analyze and optimize resources regarding positioning factors. Web positioning techniques are applied in order to improve the relevancy of web resources. Webmasters usually use SEO tools to analyze a web site according to some positioning factor. They are required to be updated to achieve two basic goals: to increase the user’s satisfaction while searching the web and to decrease web spamming. We have studied the trends that affect positioning algorithms and optimization techniques. Several SEO tools were analysed in order to learn which functionalities have been implemented. Furthermore, an experiment was performed to test how the positioning factors help optimize the results and if these factors are present in the functionalities found in the SEO tools. Finally, a literature review was carried out to detect future trends in search engines’ algorithms. Results show that SEO tools help in the optimization process but to an insufficient degree; therefore the algorithm’s evolution study suggests that there is a need for major updates in the short term
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Keywords
Herramientas SEO, Optimización en motores de búsqueda, Posicionamiento web, SEO tools, Search Engine Optimization, Web positioning
Bibliographic citation
Revista Española de Documentación Científica, 36 (3): e018