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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10016/12609
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| Title: | Behavioural loyalty towards store brands |
| Author(s): | Labeaga, José M.
Lado, Nora [nora]
Martos Partal, Mª de las Mercedes |
| Publisher: | Elsevier |
| Issued date: | Aug-2007 |
| Citation: | Journal of Retailing and Consumer Services, Sep. 2007, v. 14, n. 5, pp. 347-356 |
| URI: | http://hdl.handle.net/10016/12609 |
| ISSN: | 0969-6989 |
| DOI: | http://dx.doi.org/10.1016/j.jretconser.2007.01.001 |
| Abstract: | This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable. The model is estimated using ACNielsen Spanish household scanner panel data on two laundry detergent categories over a 2 year period for more than 1107 households. Loyalty, price, socio demographics and shopping behaviour variables are included. The discrete choice model formulation is the logit model |
| Sponsor: | This research was supported by Ministerio de Educación y Ciencia Dir. Gral. de Investigación, Grant SEJ2004-00672 |
| Publisher version: | http://dx.doi.org/10.1016/j.jretconser.2007.01.001 |
| Keywords: | Store brands
National brands
Brand loyalty
Logit model
Household scanner panel |
| Rights: | ©Elsevier |
| Appears in Collections: | Economists Online
DEE - Artículos de Revistas
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