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An integrated methodology for customer relationship management customization.

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dc.affiliation.dptoUC3M. Departamento de Informáticaes
dc.affiliation.grupoinvUC3M. Grupo de Investigación: SoftLabes
dc.contributor.authorColomo Palacios, Ricardo
dc.contributor.authorGómez Berbís, Juan Miguel
dc.contributor.authorGarcía Crespo, Ángel
dc.date.accessioned2012-06-21T11:53:16Z
dc.date.available2012-06-21T11:53:16Z
dc.date.issued2007
dc.description.abstractThe importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand solutions appearance. In this scope, a unified methodology centered on CRM solutions is of paramount importance since it has traditionally been linked to either system integration or overall solution design. Based on the two de-facto complementary standards for the implementation and development of Information Systems, namely the ESA and Dyché CRM systems implementation methodology, in this paper, we provide a CRM business solutions customization methodology which pertains independently to the integration and tool maker perspective.
dc.description.statusPublicado
dc.format.mimetypeapplication/pdf
dc.identifier.bibliographicCitationJournal of Information Systems and Technology Management, (2007), 4(3), 287-300.
dc.identifier.doi10.4301/S1807-17752007000300002
dc.identifier.issn1807-1775 (Online)
dc.identifier.publicationfirstpage287
dc.identifier.publicationissue3
dc.identifier.publicationlastpage300
dc.identifier.publicationtitleJournal of Information Systems and Technology Management
dc.identifier.publicationvolume4
dc.identifier.urihttps://hdl.handle.net/10016/14658
dc.language.isoeng
dc.publisherTECSI FEA USP
dc.relation.publisherversionhttp://dx.doi.org/10.4301/S1807-17752007000300002
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaInformática
dc.subject.otherCustomer Relation Management
dc.subject.otherCRM
dc.subject.otherMethodology
dc.subject.otherSoftware engineering
dc.titleAn integrated methodology for customer relationship management customization.
dc.typeresearch article*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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