Publication: La cobertura mediática de una acción «conectiva»: la interacción entre el movimiento 15-M y los medios de comunicación
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2016-08-01
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Centro de Investigaciones Sociológicas
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Abstract
En este artículo utilizamos mensajes de Twitter enviados en mayo de 2011 para analizar la capacidad de un movimiento «conectivo» como el 15-M para introducir demandas en la agenda de los medios y mantener el control sobre su discurso. Los resultados muestran que los activistas discutieron sobre un elevado número de temas aunque especialmente debatieron sobre el sistema electoral y de partidos; el sistema de gobierno y democracia; y sobre libertades civiles. Además, el estudio indica que los medios de comunicación cubrieron la totalidad de los temas y que los manifestantes mantuvieron un discurso plural durante el transcurso de las protestas. El artículo contribuye a la literatura sobre movimientos sociales "conectivos" al mostrar que en ciertas circunstancias demuestran una alta capacidad para determinar la cobertura mediática
This article uses Twitter messages sent in May 2011 to study the ability of the so-called 15-M movement, a "connective" movement, to place their demands on the media agenda and maintain control over their own discourse. The results show that the activists' discourse included many issues, although greatest attention was given to three: electoral and party systems, democracy and governance, and civil liberties. Moreover, the study reveals that the media covered all the movement's issues and that activists maintained their plural discourse throughout the protest. This article contributes to the literature on 'connective' social movements, showing that in certain circumstances these movements have the capacity to determine media coverage.
This article uses Twitter messages sent in May 2011 to study the ability of the so-called 15-M movement, a "connective" movement, to place their demands on the media agenda and maintain control over their own discourse. The results show that the activists' discourse included many issues, although greatest attention was given to three: electoral and party systems, democracy and governance, and civil liberties. Moreover, the study reveals that the media covered all the movement's issues and that activists maintained their plural discourse throughout the protest. This article contributes to the literature on 'connective' social movements, showing that in certain circumstances these movements have the capacity to determine media coverage.
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Mobilization, Organization, Information, Washington, Spain, Social comunication, Mass media, Social movements, Social protest, Social networks, Collective action, Protest events, Selection bias
Bibliographic citation
Casas, Andreu; Davesa, Ferran y Congosto, Mariluz (2016). La cobertura mediática de una acción “conectiva”: la interacción entre el movimiento 15-M y los medios de comunicación. Revista Española de Investigaciones Sociológicas, 155: 73-96.