Forms of market strategies in the European insurance sector

Lado, Nora; Rivera Camino, Jaime Eduardo

Publication:
Forms of market strategies in the European insurance sector

dc.affiliation.dpto	UC3M. Departamento de Economía de la Empresa	es
dc.contributor.author	Lado, Nora
dc.contributor.author	Rivera Camino, Jaime Eduardo
dc.contributor.editor	Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned	2010-03-01T08:06:18Z
dc.date.available	2010-03-01T08:06:18Z
dc.date.issued	1996-05
dc.description.abstract	The liberalization of the European insurance market has provoked a necessity for firms to develop multinational strategies. Thus, these strategies should be capable of maintaining their normal competitiveness inspite ofthe different countries and markets. From a theoretical perspective, this artiele investigates the influence of the national environments on the firms' competitive marketing strategies. The different strategic modalities that the insurance firms in two European countries, Spain and Belgium, develop are analyzed from a managerial perspective. The results obtained in this research allow the managers to position their firms' competitive strategies in their sectors and countries. Likewise, the strategy presented in this artiele can become a guide so that the firms operate more efficientIy in complex competitive environments.
dc.format.mimetype	application/pdf
dc.identifier.uri	http://hdl.handle.net/10016/7061
dc.language.iso	eng
dc.relation.ispartofseries	UC3M Working papers. Business Economics
dc.relation.ispartofseries	96-33-06
dc.rights	Atribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRights	open access
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.eciencia	Empresa
dc.subject.other	Market strategies
dc.subject.other	Competition
dc.subject.other	Services
dc.subject.other	Insurance sector
dc.subject.other	Intemational comparison
dc.title	Forms of market strategies in the European insurance sector
dc.type	working paper	*
dspace.entity.type	Publication