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Competing through marketing adoption: a comparative study of insurance companies in belgium and spain

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dc.affiliation.dptoUC3M. Departamento de Economía de la Empresaes
dc.contributor.authorGarcía, Clara Eugenia
dc.contributor.authorMolero Ayala, Víctor
dc.contributor.authorRivera Camino, Jaime
dc.contributor.editorUniversidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned2010-02-25T11:56:05Z
dc.date.available2010-02-25T11:56:05Z
dc.date.issued1997-04
dc.description.abstractThis paper presents a diagnosis of the current development stage of insurance firms operating in Belgium and Spain according to the differential patterns they exhibit in the adoption of marketing concept. The theoretical approach we use here has been defined in order to include three critical dimensions: the organizational process that encompasses the marketing adoption concept; the extend to which differential marketing patterns are related to business and economic performance, and finally to identify the influence of managerial decision making and their planned patterns of strategic behavior in the development and ongoing process of marketing adoption. Finally departing from increasing globalization and competition our analysis has been extended to offer empirical evidence focusing on how national culture and market conditions might influence the organizational process shaping marketing adoption.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10016/7035
dc.language.isoeng
dc.relation.ispartofseriesUC3M Working papers. Business Economics
dc.relation.ispartofseries97-30-05
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaEmpresa
dc.subject.otherInsurance sector
dc.subject.otherServices
dc.subject.otherMarketing
dc.subject.otherOrganizational adoption
dc.subject.otherCompetition marketing
dc.titleCompeting through marketing adoption: a comparative study of insurance companies in belgium and spain
dc.typeworking paper*
dspace.entity.typePublication
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