Publication: Identification and analysis of the opinion leaders around the figure of Hugo Chávez on Twitter
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2013
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Universidad de La Laguna. Laboratorio de tecnologías de la información y nuevos análisis de comunicación social
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Abstract
This article presents the results of an interdisciplinary research carried out by several universities and various departments specializing in different subjects and fields of study. Objetives. The aims are to identify the opinion leaders around the figure of Hugo Chávez on Twitter during the time of the sample, analyze user behavior in the microblogging space, and demonstrate whether full cyberdemocracy or mass self-communication are currently taking place. Results. The research has monitored all tweets which included the identifiers Chávez, Chavez, @chávez, @chavez on Twitter and has analyzed the daily flow of tweets from January 5 to April 13 2013 (UTC/ GMT – 4). Thus, with 19,943,709 tweets and 8,450,049 users, we have created the largest corpus of messages about a Latin-American political issue in Spanish ever presented by scientific research. Conclusions. This article demonstrates now full cyberdemocracy or mass self-communication are not currently taking place.
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Keywords
Twitter, Opinion Leader, Venezuela, Hugo Chávez, Social Network
Bibliographic citation
Revista Latina de Comunicación Social (2013). 68, 696-718.