Publication: Diplomacia de movilización. Referenda de Cataluña y Escocia en la diplomacia en red
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2016-10
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Historia de los Sistemas Informativos
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Abstract
Introducción. Los movimientos sociales de naturaleza política han innovado en la política internacional. Los actores no estatales han ocupado el espacio de la diplomacia pública, anteriormente limitada al estado nación. Metodología. Se analizan las campañas en redes sociales, los actores, los mensajes y las actividades políticas de los movimientos políticos independentistas catalán y escocés vinculados al referendo. Resultados. El movimiento catalán por la independencia ha apalancado sus resultados en la defensa de la identidad y la comunidad epistémica. Los partidarios escoceses del sí a la creación del nuevo estado sí han orientado la estrategia de protesta hacia la política. Discusión. Se examina la diplomacia de movilización, el uso de las redes sociales para la promoción internacional de mensajes de contenido político y el refuerzo de la lengua y la cultura propia. Conclusiones. Estamos ante una fase expansiva de la diplomacia pública. Más actores se incorporan a la arena internacional mediante la producción y la difusión de mensajes en las redes sociales.
Introduction. Social movements of a political nature have innovated in the field of international political communication. Non-state actors have occupied the sphere of public diplomacy, previously limited to the nation state. Method. The study is based on the analysis of the social media campaigns, actors, messages, and political activities of Catalan and Scottish pro-independence movements in relation to the referendum. Results. The Catalan pro-independence movement has based its results on the defence of the Catalan identity and the epistemic community. Scottish movements that promote the creation of a new state oriented their strategy of protest to parliamentary politics. Discussion. The article examines mobilising diplomacy, as well as the use of social networks in the international promotion of political messages and the reinforcement of a nation‟s language and culture. Conclusions. Mobilising diplomacy is still in an expansive phase. More actors are incorporated into the international arena through the production and dissemination of messages in social networks.
Introduction. Social movements of a political nature have innovated in the field of international political communication. Non-state actors have occupied the sphere of public diplomacy, previously limited to the nation state. Method. The study is based on the analysis of the social media campaigns, actors, messages, and political activities of Catalan and Scottish pro-independence movements in relation to the referendum. Results. The Catalan pro-independence movement has based its results on the defence of the Catalan identity and the epistemic community. Scottish movements that promote the creation of a new state oriented their strategy of protest to parliamentary politics. Discussion. The article examines mobilising diplomacy, as well as the use of social networks in the international promotion of political messages and the reinforcement of a nation‟s language and culture. Conclusions. Mobilising diplomacy is still in an expansive phase. More actors are incorporated into the international arena through the production and dissemination of messages in social networks.
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Diplomacia pública, Cataluña, Escocia, Redes sociales, Innovación, Public diplomacy, Catalonia, Scotland, Social networks, Innovation
Bibliographic citation
Revista Latina de Comunicación Social, 71, 961-975.