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Promoting sales through coupns in oligopoly under imperfect price information

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dc.affiliation.dptoUC3M. Departamento de Economíaes
dc.contributor.authorMoraga, José Luis
dc.contributor.authorPetrakis, Emmanuel
dc.contributor.editorUniversidad Carlos III de Madrid. Departamento de Economía
dc.date.accessioned2009-12-14T14:26:52Z
dc.date.available2009-12-14T14:26:52Z
dc.date.issued1997-06
dc.description.abstractThis paper analyzes sales promotions through coupons in an oligopoly under imperfect price infonnation. Firms can send out coupons that either communicate the price (CCPs) or not (CNCPs). By offering rebates or advertising their prices at distant locations, firms can attract consumers from their rivals' markets. A unique symmetric pure strategy equilibrium is shown to exist where sellers do send out coupons that offer positive rebates. Thus, contrary to the literature, sales promotions are pennanent. In the equilibrium with CNCPs, prices, advertising efforts and finns' profits are higher than in the equilibrium with CCPs. However, the equilibrium with CNCPs is not robust if we allow firms to choose the type of coupons as well. In contrast, the equilibrium with CCPs is always robust.
dc.format.mimetypeapplication/pdf
dc.identifier.issn2340-5031
dc.identifier.urihttps://hdl.handle.net/10016/6039
dc.language.isoeng
dc.relation.ispartofseriesUC3M Working papers. Economics
dc.relation.ispartofseries1997-45-22
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaEconomía
dc.subject.otherSales promotions
dc.subject.otherCoupons
dc.subject.otherOligopoly
dc.subject.otherImperfect information
dc.subject.otherPrice discrimination
dc.titlePromoting sales through coupns in oligopoly under imperfect price information
dc.typeworking paper*
dspace.entity.typePublication
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