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Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs

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dc.affiliation.dptoUC3M. Departamento de Economía de la Empresaes
dc.contributor.authorAvagyan, Vardan
dc.contributor.authorEsteban-Bravo, Mercedes
dc.contributor.authorVidal-Sanz, Jose M.
dc.contributor.editorUniversidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned2011-12-02T13:07:54Z
dc.date.accessioned2012-02-01T11:08:45Z
dc.date.available2012-02-01T11:08:45Z
dc.date.issued2011-11
dc.description.abstractWe discuss how trade-in rebates can be used to manage product multigenerational innovation diffusion waves, and study the optimal behavior of the firm controlling the prices and rebates associated to product upgrades. We show how this strategy accelerates the diffusion and can lead to profit increments of about 5%. The strategy is profitable even when the rebate subsidizes the upgrades entirely.
dc.description.sponsorshipResearch funded by two research projects, by the Comunidad de Madrid and the Spanish Government
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.identifier.repecwb114011
dc.identifier.urihttps://hdl.handle.net/10016/12693
dc.identifier.uxxiDT/0000000926
dc.language.isoeng
dc.relation.ispartofseriesUC3M Working papers. Business Economics
dc.relation.ispartofseries11-11
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaEmpresa
dc.subject.otherNew product diffusion
dc.subject.otherSuccessive generations
dc.subject.otherTrade-in
dc.subject.otherUpgrades
dc.subject.otherOptimal strategies
dc.titleRiding successive product diffusion waves : building a tsunami via upgrade-rebate programs
dc.typeworking paper*
dc.type.hasVersionSMUR*
dspace.entity.typePublication
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