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Archivo Abierto Institucional de la Universidad Carlos III de Madrid >
Browsing by Author Torres, Anna
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) | Type | | Feb-2005 | Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. | Torres, Anna; Bijmolt, Tammo | workingPaper |
| 2010 | Changes proveked by a financial crisis in attribute importance | Lado, Nora [nora]; Licandro, Omar; Torres, Anna | article |
| Oct-2011 | Customer satisfaction and brand equity | Torres, Anna; Tribó, Josep A. [joatribo] | article |
| May-2009 | Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis | Kim, Moshe; Lado, Nora [nora]; Torres, Anna | article |
| Feb-2010 | Generating Brand Equity through Corporate Social Responsibility to Key Stakeholders | Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A. [joatribo] | workingPaper |
| Sep-2010 | Generating global brand equity through corporate social responsibility to key stakeholders | Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A. [joatribo] | workingPaper |
| Mar-2012 | Generating global brand equity through corporate social responsibility to key stakeholders | Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A. [joatribo]; Verhoef, Peter | article |
| Jun-2007 | Ownership structure, costumer satisfaction and brand equity | Torres, Anna; Tribó, Josep A. | workingPaper |
| Jun-2007 | Ownership structure, customer satisfaction and brand equity | Torres, Anna; Tribó, Josep A. [joatribo] | workingPaper |
| 2006 | Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables | Ladrón de Guevara, Antonio; Torres, Anna; Tribó, Josep A. [joatribo] | workingPaper |
Showing results 1 to 10 of 10
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