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Archivo Abierto Institucional de la Universidad Carlos III de Madrid
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Browsing by Author Martos Partal, Mª de las Mercedes
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
Type
Aug-2007
Behavioural loyalty towards store brands
Labeaga, José M.
;
Lado, Nora [nora]
;
Martos Partal, Mª de las Mercedes
article
2007
Heterogeneidad y lealtad a la marca en el mercado español de detergentes
Martos Partal, Mª de las Mercedes
;
Lado, Nora [nora]
article
Sep-2010
Trends in packaging claims for new products : impacts on firm value
Lado, Nora [nora]
;
Martínez-Ros, Ester [emros]
;
Martos Partal, Mª de las Mercedes
workingPaper
Showing results 1 to 3 of 3
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