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Archivo Abierto Institucional de la Universidad Carlos III de Madrid >
Browsing by Author Lado, Nora [nora]
Showing results 18 to 37 of 38
| Issue Date | Title | Author(s) | Type | | 2007 | Heterogeneidad y lealtad a la marca en el mercado español de detergentes | Martos Partal, Mª de las Mercedes; Lado, Nora [nora] | article |
| 2004 | Identifying successful marketing strategies by export regional destination | Lado, Nora [nora]; Martínez-Ros, Ester [emros]; Valenzuela, Ana | article |
| Dec-1997 | Impacto de la orientación al mercado en la intensidad y el éxito de la innovación | Lado, Nora [nora]; Martínez Martínez, Miguel Ángel; Maydeu Olivares, Alberto | workingPaper |
| Sep-1998 | Innovation, marketing information sharing and new product success in the European insurance sector | Álvarez Gil, María José [catinaag]; Lado, Nora [nora]; Villanueva Orbaiz, María Luisa | workingPaper |
| 2010 | Marketing practices and performance in a post-crisis scenario | Lado, Nora [nora]; Duque, Lola C. [lduque]; Alvarez Bassi, Daniel | workingPaper |
| 2003 | Market orientation and business economic performance : a mediated model | Maydeau Olivares, Alberto; Lado, Nora [nora] | article |
| Sep-1998 | Market orientation and business economic performance : a mediational model | Maydeu Olivares, Alberto; Lado, Nora [nora] | workingPaper |
| 1997 | Market orientation intensity and business perfomance in the insurance sector | Lado, Nora [nora]; Martínez Martínez, Miguel Ángel | article |
| 1999 | Materialismo y perfil del consumidor : un estudio exploratorio de los jóvenes universitarios | Lado, Nora [nora]; Villanueva Orbaiz, María Luisa | article |
| May-2001 | Measurement and effects of teaching quality : an empirical model applied to masters programs | Cardone Riportella, Clara [ccardone]; Lado, Nora [nora]; Rivera Torres, Pilar | workingPaper |
| 1998 | Measuring market orientation in several populations : a structural equations model | Lado, Nora [nora]; Maydeu Olivares, Alberto; Rivera Camino, Jaime [jrivera] | article |
| May-1996 | Modelling market orientanon : a structural equation approach | Lado, Nora [nora]; Maydeu Olivares, Alberto; Rivera Camino, Jaime [jrivera] | workingPaper |
| 1998 | El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto de Europa : un estudio comparativo | Lado, Nora [nora]; Martínez Martínez, Miguel Ángel | article |
| Dec-1997 | El nivel de la orientación al mercado en las empresas aseguradoras en España y en el resto del mundo : un estudio comparativo | Lado, Nora [nora]; Maydeu Olivares, Alberto; Martínez Martínez, Miguel Ángel | workingPaper |
| 1996 | La orientación al mercado en la estrategia empresarial : el caso de las empresas aseguradoras en España | Lado, Nora [nora] | article |
| 2007 | Reverse logistics, stakeholders' influence, organizational slack, and managers' posture | Álvarez Gil, María José [catinaag]; Berrone, Pascual; Husillos, F. Javier; Lado, Nora [nora] | article |
| 1997 | La tipología de estrategias de Miles y Snow : un estudio aplicando una escala multi-ítems | Lado, Nora [nora] | article |
| 1996 | Tipos estratégicos, orientación al mercado y resultados económicos : análisis empírico del sector asegurador español | Lado, Nora [nora] | bookPart |
| Sep-2010 | Trends in packaging claims for new products : impacts on firm value | Lado, Nora [nora]; Martínez-Ros, Ester [emros]; Martos Partal, Mª de las Mercedes | workingPaper |
| Jul-2011 | Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products | Lado, Nora [nora]; Cesaroni, Fabrizio [fcesaron]; Maydeu Olivares, Alberto; Ho, Han Chiang | workingPaper |
Showing results 18 to 37 of 38
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