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Archivo Abierto Institucional de la Universidad Carlos III de Madrid >
Browsing by Author Lado, Nora [nora]
Showing results 2 to 21 of 38
| Issue Date | Title | Author(s) | Type | | Aug-2011 | Brand value in horizontal alliances : the case of twin-cars | Esteban Bravo, Mercedes [mesteban]; Lado, Nora [nora] | article |
| 2010 | Changes proveked by a financial crisis in attribute importance | Lado, Nora [nora]; Licandro, Omar; Torres, Anna | article |
| 1999 | Los componentes de la orientación al mercado : un estudio exploratorio en el mercado del seguro en Europa y Estados Unidos | Lado, Nora [nora] | article |
| 2010 | Cross-cultural comparisons of consumer satisfaction ratings : a perspective from Albert Hirschman’s theory | Duque, Lola C. [lduque]; Lado, Nora [nora] | article |
| Oct-2010 | Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay | Lado, Nora [nora]; Duque, Lola C. [lduque]; Alvarez Bassi, Daniel | workingPaper |
| Jul-1997 | Los directores de marketing definen sus funciones y sus carencias | Lado, Nora [nora] | article |
| Jun-1998 | Efectos del materialismo en las decisiones del joven consumidor : un estudio exploratorio | Lado, Nora [nora]; Villanueva Orbaiz, María Luisa | workingPaper |
| 2002 | Estructuras de propiedad, organización y canales de distribución de las empresas aseguradoras | Camino Blasco, David [dcamino]; Cardone Riportella, Clara; Lado, Nora [nora] | Book |
| May-2009 | Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis | Kim, Moshe; Lado, Nora [nora]; Torres, Anna | article |
| May-2001 | Explaining export regional involvement through marketing strategy : the case of Spanish companies exporting to Latin America | Lado, Nora [nora]; Martínez-Ros, Ester [emros]; Valenzuela, Ana | workingPaper |
| Feb-2005 | The explanatory power of trust and commitment and stakeholders' salience : their influence on the reverse logistics programs performance | Álvarez Gil, María José [catinaag]; Berrone, Pascual; Husillos, F. Javier; Lado, Nora [nora] | workingPaper |
| Dec-1998 | Exploring the link between market orientation and innovation in the European and US insurance markets | Lado, Nora [nora]; Maydeu Olivares, Alberto | workingPaper |
| 2001 | Exploring the link between market orientation and innovation in the European and US insurance markets | Lado, Nora [nora]; Maydeu Olivares, Alberto | article |
| 2003 | Financial service firms' entry-mode choice and cultural diversity : Spanish companies in Latin America | Álvarez Gil, María José [catinaag]; Cardone Riportella, Clara [ccardone]; Samartín Sáenz, Margarita [samartin]; Lado, Nora [nora] | article |
| Oct-1999 | Financial service firms' entry-mode choice, network linkages and cultural diversity : Spanish companies in Latin America | Álvarez Gil, María José [catinaag]; Cardone Riportella, Clara [ccardone]; Lado, Nora [nora]; Samartín Sáenz, Margarita [samartin] | workingPaper |
| May-1996 | Forms of market strategies in the European insurance sector | Lado, Nora [nora]; Rivera Camino, Jaime [jrivera] | workingPaper |
| 2007 | Heterogeneidad y lealtad a la marca en el mercado español de detergentes | Martos Partal, Mª de las Mercedes; Lado, Nora [nora] | article |
| 2004 | Identifying successful marketing strategies by export regional destination | Lado, Nora [nora]; Martínez-Ros, Ester [emros]; Valenzuela, Ana | article |
| Dec-1997 | Impacto de la orientación al mercado en la intensidad y el éxito de la innovación | Lado, Nora [nora]; Martínez Martínez, Miguel Ángel; Maydeu Olivares, Alberto | workingPaper |
| Sep-1998 | Innovation, marketing information sharing and new product success in the European insurance sector | Álvarez Gil, María José [catinaag]; Lado, Nora [nora]; Villanueva Orbaiz, María Luisa | workingPaper |
Showing results 2 to 21 of 38
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