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Archivo Abierto Institucional de la Universidad Carlos III de Madrid
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Browsing by Author Yildirim, Gökhan [gyildiri]
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
Type
Nov-2011
Can we curb retail sales volatility through marketing mix actions?
Esteban Bravo, Mercedes [mesteban]
;
Yildirim, Gökhan [gyildiri]
;
Vidal-Sanz, Jose M. [jvidal]
workingPaper
Jun-2012
US advertising expenditure trends : long run effects and structural changes with new media introductions
Esteban Bravo, Mercedes [mesteban]
;
Vidal-Sanz, José M. [jvidal]
;
Yildirim, Gökhan [gyildiri]
workingPaper
Jun-2012
Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
Esteban Bravo, Mercedes [mesteban]
;
Vidal-Sanz, José M. [jvidal]
;
Yildirim, Gökhan [gyildiri]
workingPaper
Showing results 1 to 3 of 3
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